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This web site had the following in the site, "Wiredex Pty Ltd commenced operations in 1954 as a small wire manufacturing company making display stands, bird cages and wire products at Clayton in the eastern suburbs of Melbourne." We noticed that the web page stated " Much has changed since the early days." It also said " The factory is now equipped with state of the art technology which enables Wiredex products to maintain their quality, reliability and price competitiveness." The header had Wire products as the highest ranking optimized keyword. It is followed by display stands, gondola shelving, and supermarket shelving which isn't as ranked as highly as Wire products. The next words wiredex.com.au uses is display stands. library shelving was included and could not be understood by web engines.